StatrDraft’s development strategy is structured around a phased approach that balances user acquisition, feature refinement, and market expansion leveraging synergistic additions to boost usership and lower CPA . Our roadmap is designed to ensure scalability, maintain user engagement, and drive sustainable growth.

Phase 1: Foundation and Launch

Objective: Build a robust platform and establish an initial user base.

1. Platform Development:
   • Complete MVP (Minimum Viable Product) with core features:
     • Draft-style gameplay.
     • Opta-powered real-time scoring system.
     • Secure payment integration for entry fees.
   • Launch mobile-first web application.
2. Initial Rollout:
   • Focus on key markets in Ireland and the UK.
   • Target the 450,000+ local fantasy football players.
   • Early access for private leagues to refine user experience.
3. Community Building:
   • Leverage existing social media traction (4,000+ Instagram followers, 100k TikTok views).
   • Promote the StatrDraft podcast to build brand awareness.
4. Feedback and Iteration:
   • Collect feedback from beta users and improve the platform.
   • Ensure seamless gameplay and bug fixes before broader launch.

Phase 2: Scaling and Engagement

Objective: Expand user base and introduce premium features.

1. Feature Expansion:
   • Add advanced analytics tools for hardcore players.
   • Introduce short-form game modes to appeal to casual users.
   • Develop women’s leagues and mixed-league formats for inclusivity.
2. Market Penetration:
   • Expand across Europe with targeted marketing campaigns.
   • Partnerships with football influencers and podcasts for visibility.
3. Sponsorship Opportunities:
   • Launch branded leagues with corporate partners.
   • Offer in-app advertising options to generate additional revenue.
4. Monetization:
   • Launch premium subscriptions for data-driven insights.
   • Enable pay-to-play formats with secure, automated cash handling.

Phase 3: Global Expansion

Objective: Capture emerging markets and build a global community.

1. Geographic Expansion:
   • United States: Tap into the €7.3 billion US fantasy sports market by localizing content and leveraging EPL’s growing popularity.
   • Asia: Enter the fastest-growing market with a tailored mobile experience and marketing campaigns for the region.