Our roadmap outlines StatrDraft’s strategic journey to redefine fantasy football. Each phase is designed to build a robust, scalable platform while continually enhancing user experience, inclusivity, and market presence.

Phase 1: Establishing the Foundation

Timeline: 0-6 months

• Platform Development:
  • Launch MVP with core features: draft-style gameplay, Opta-powered real-time scoring, and seamless cash handling.
  • Implement secure payment systems to streamline league entry fees and pay-outs.
• Brand Awareness:
  • Leverage existing social media traction, including 4,000+ Instagram followers and 100k TikTok views.
  • Promote the StatrDraft podcast to engage football fans and build a strong community.

Phase 2: Scaling Features and Market Presence

Timeline: 6-24 months

• Feature Expansion:
  • Introduce advanced analytics for hardcore players, offering detailed insights into performance trends.
  • Launch short-form games for casual users to increase daily engagement.
  • Add WSL and mixed-league formats, championing inclusivity and diversity.
• Beta Testing:
  • Onboard early adopters in Ireland and the UK for controlled testing.
  • Gather feedback from users to refine gameplay, scoring systems, and UI/UX.
• Market Penetration:
  • Expand across the UK and Europe with targeted digital marketing campaigns and influencer partnerships.
  • Host regional tournaments to foster community engagement and competitive play.
• Monetization:
  • Roll out premium subscription options for enhanced analytics and game features.
  • Launch branded leagues in collaboration with corporate partners (e.g., "The Nike Cup").

Phase 3: International Expansion

Timeline: 24-60 months

• US Market Entry:
  • Tailor marketing strategies for American audiences, leveraging EPL's growing popularity in the US.
  • Develop partnerships with US-based football influencers and content creators.
• Asian Market Launch:
  • Localize the platform with multilingual support and culturally relevant gameplay.
  • Target rapidly growing football fanbases in countries like India, China, and Southeast Asia.
• Global Competitions:
  • Organize international tournaments to unite players from diverse markets.
  • Showcase both men's and women's football through cross-market competitions.